AUGUST 30, 2019|RETAIL & ECOMMERCE
Toys ‘R Us Is Coming Back As An Experiential Retailer
You might know Toys R Us filed for bankruptcy, but now they are coming back for the holiday season with two new stores, one in New Jersey and one in Texas.
The brand is teaming up with b8ta, the software-powered experiential retailer, to create a new kind of experience that involves “creating an interactive, immersive experience for both children and adults.” There is no denying the brand still has nostalgic equity among parents, and if the experiences are great, this might be just what the brand needs to turn itself around.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
