Brookstone Tries To Get Experiential By Bringing Makers Into Stores

For many retailers, getting experiential means new displays or interesting ways to trial products in store. Brookstone announced a more unusual approach, partnering with makers to not only help them showcase their products but also to sell them in store.

It's a technique that is used often with food and CPG brands to trial their products in grocery stores or Costco for example. Doing something similar in the consumer electronics space is innovative and offers a wonderfully personal way to get to know the actual creators of products, and probably make a pretty compelling pitch to sell them too.