As Featured In:

The New York TimesThe Wall Street JournalThe Washington Post
EntrepreneurInc.CNNWebby Award Honoree

Selected as one of the best newsletters on the Internet by the Webby Awards!

MAY 28, 2021|NON-OBVIOUS THINKING


Why Humans (and Futurists!) Are So Bad At Seeing The Future


In his column for WIRED, writer Paul Ford turns his attention to the art of predictions and the future by reconsidering the predictions published by a group of future thinkers back in 1980. He writes, "all the predictions are wrong ... [but] when you aggregate hundreds of predictions, the result is a special, concentrated kind of wrong ... they're just saggy middle-aged predictions." The predictions themselves revealed something fascinating about the mind of the predictor. Progress, writes Ford, is therefore "individual, personal and in the eye of the beholder."

The piece, as you might expect, made me wonder whether my own predictions in Non-Obvious Megatrends may age poorly themselves when examined by a future reader. Yet his conclusion did give me hope: "What I took away from The Book of Predictions, forty years later, is to watch for the curious and interesting intersections between very large things." The search for intersections is at the heart of Non-Obvious Megatrends and my predictions. Does this mean they will stand the test of time? I really don't know. But by 2060, I'll just consider myself lucky if I'm still around to read someone's future critique of them. By then I'll definitely be saggy and well beyond middle-aged anyway.

Share

Book Rohit To Speak

Want to bring these ideas to your next event?

Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.

Learn More About Speaking
Rohit Bhargava delivering a keynote

Related Categories

How It All Started

A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

Want More Non-Obvious Ideas?

Join 100K+ ReadersTo Get Weekly Insights

The Non-Obvious Insights Newsletter brings you the five or six most fascinating and overlooked stories of the week, with a quick take on why each one matters.

    One email every Thursday. No spam, unsubscribe anytime.

    ×