NOVEMBER 1, 2017|FOOD AND DRINK
Why Is There Often A Backlash Against Women-Centric Food Trends?
"When men enjoy something, they elevate it. But when women enjoy something, they ruin it."
Citing the decline of Rosé or wine coolers, that piece takes a look at why we treat so many products traditionally associated with men (like whiskey or cigars) with such reverence while we seem to devalue the food and beverages made popular by women.
The point, argues writer Jaya Saxena, isn't really about women, but about our blind acceptance of this double standard, and the need for that to change.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
