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AUGUST 4, 2021|SPORTS & OLYMPICS


Why Olympic Rivals Cheer One Another Instead of Hating


Olympic athletes sharing a moment of sportsmanship

Ok, I know that the idea of an Olympic athlete helping a struggling competitor cross the finish line is the most iconic of Olympic cliches. And yes, I do still love those stories when they happen. But there were some interesting articles exploring how the spirit of humanity is emerging once again at these Games, and why athletes who seem like they should hate one another are actually cheering the loudest for each other in otherwise empty venues at Tokyo 2020.

Each one points to the idea that the old rivalries fueled by the Cold War or invented by the media just don't reflect the reality that many athletes often train together with rivals and see one another at events throughout the years leading up to the Olympics.

In other words, they are already friends before the Games ever start. So the next time you're watching one of those overblown TV segments about an epic showdown between two athletes, consider this: they may be rivals in real life, but they may just as likely be sharing a drink together after the competition is over. The world could definitely use a bit more of that.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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