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FEBRUARY 16, 2022|SPORTS & OLYMPICS


Why Unvaccinated Tennis Star Novak Djokovic Is Being Celebrated


Novak Djokovic on the tennis court

Tennis star Novak Djokovic has refused to get vaccinated and will likely miss several Grand Slam tournaments, which he calls "a price I'm willing to pay." He recently told the BBC that he believed the freedom to choose what goes into his body was "more important than any title, or anything else." In the same interview, he also said that he is not against vaccines generally and does not want to be associated with the anti-vaccination movement.

It's easy to understand why not. He is not demanding to play or filing lawsuits. He generally wears a mask. He isn't leading demonstrations claiming vaccines are a hoax. As a result, some are celebrating him as a "model for covid policy." Others still call him a "disgrace." Regardless of whether you agree with his stance on vaccines, it is certainly refreshing to see someone who seems to understand and accept the consequences of his personal choices while remaining open to shifting his perspective and rethinking this choice in the future.

In a world filled with people who expect to enjoy every personal privilege no matter what personal choices they make which may endanger others and refuse to rethink any choice they make, perhaps Djokovic should be celebrated.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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