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MAY 9, 2016|WRITING & PUBLISHING


Why Writers Rule The World


A fascinating profile of the “aspiring novelist who became Obama's foreign policy guru” took readers inside the rise of Ben Rhodes, and offered a high profile case study for how important writing can be in building a promising career and a reputation.

It was perfect timing too, landing in the same week that plenty of young people were graduating from college and entering the workforce for the first time. The bottom line takeaway: being a great writer can not only help you communicate, it can also lead you into all sorts of promising careers.

Just one more reason I am extraordinarily proud of having been an English major in college .... :-)

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A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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