SEPTEMBER 19, 2016|SOCIAL MEDIA
YouTube Finally Tries To Fix Pitiful Comments Section
For more than ten years, I have been telling people that there is absolutely zero value in reading or allowing YouTube comments. They have mostly been stupid, racist, offensive or all of them combined.
Now YouTube is trying to fight back by asking empowered users (called "YouTube Heroes") to help police the comments. It is a familiar answer to a problem this big: hand the cleanup to the people who care enough to volunteer for it, and hope there are more of them than there are trolls.
The idea is one they probably should have tried years ago, back when only 3/4ths of the comments on videos were pure stupidity.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
