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DECEMBER 15, 2022|SOCIAL MEDIA


YouTube Issues A 24-Hour “Timeout” To Users Who Post Toxic Comments


I’m not sure if this has always been the policy but YouTube seems to have announced they will give a 24 hour “time out” to any user who posts toxic comments. That could help. At least the idea here is to force people who post with ill intent to take a pause before being able to post again. Your phone already blocks you out for a set amount of time if you put the code in wrong, so this concept of a “timeout” doesn’t feel unfamiliar.

In fact, more social media platforms should probably turn to escalating timeouts as punishment for negative actions. For each offense, you get suspended for more and more time until eventually, for the repeat offenders, it becomes too inconvenient to keep posting the negative stuff and maybe they will stop.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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