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DECEMBER 7, 2017|BOOK AWARDS


The Best Business Books Of 2017 | Non-Obvious Book Award Winners


Awards Full List
The Best Business Books Of 2017: NOC Business Book Award Badge OverviewWhat were the best business books of 2017? For my team, trying to answer this question is a year long obsession that takes us through several hundred books as part of our annual research into trends and new ideas to fuel the predictions in our own book that comes out every December all about trends. Today I'm happy to announce our selections for the Non-Obvious Business Book Awards - including 15 Long List selections, another 15 Short List selections and finally five category winners. Here's a snapshot of all the books that were selected this year:
Here are our selections for the best books of the year, in our five core categories:
  1. Most Important Business Book Of 2017 - Give Work by Leila Janah
  2. Most Original Business Book Of 2017 - Win Bigly by Scott Adams
  3. Most Entertaining Business Book Of 2017 - 50 Inventions That Changed The Modern Economy by Tim Harford
  4. Most Useful Business Book Of 2017 - Exactly What To Say by Phil Jones
  5. Most Shareable Business Book Of 2017 - Hit Refresh by Satya Nadella
And here are ALL the books that we selected this year (listed alphabetically by author name):

Non-Obvious Book Awards: Shortlist Selections

The Best Business Books Of 2017: NOC Business Book Award Badge Shortlist

Non-Obvious Book Awards: Longlist Selections

The Best Business Books Of 2017: NOC Business Book Award Badge Longlist Any of your favorite reads from this past year that we missed?
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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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