DECEMBER 7, 2017|BOOK AWARDS
The Best Business Books Of 2017 | Non-Obvious Book Award Winners

- Most Important Business Book Of 2017 - Give Work by Leila Janah
- Most Original Business Book Of 2017 - Win Bigly by Scott Adams
- Most Entertaining Business Book Of 2017 - 50 Inventions That Changed The Modern Economy by Tim Harford
- Most Useful Business Book Of 2017 - Exactly What To Say by Phil Jones
- Most Shareable Business Book Of 2017 - Hit Refresh by Satya Nadella
Non-Obvious Book Awards: Shortlist Selections
- Win Bigly – Scott Adams
- Disrupt! – James Bidwell
- Entrepreneurial You – Dorie Clark
- Your Ad Ignored Here – Tom Fishburne
- 50 Inventions That Changed The Modern Economy – Tim Harford
- Power of Moments – Chip + Dan Heath
- Give Work – Leila Janah
- Exactly What To Say – Phil Jones
- The Unmade Bed – Stephen Marche
- Hit Refresh – Satya Nadella
- Grocery – Michael Ruhlman
- How To Be A Bawse – Lilly Singh
- Unleashing The Innovators – Jim Stengel
- Hit Makers – Derek Thompson
- No Ego – Cy Wakeman
Non-Obvious Book Awards: Longlist Selections
- Finish – Jon Acuff
- Dollars and Sense – Dan Ariely and Jeff Kreisler
- Barking Up The Wrong Tree – Eric Barker
- All These Wonders – Catherine Burns
- The Business of Persuasion – Harold Burson
- How To Think – Alan Jacobs
- Trust Rules – Bob Lee
- The Power of Onlyness – Nilofer Merchant
- Reset – Ellen Pao
- The Infidel and the Professor – Dennis C. Rasmussen
- Radical Candor – Kim Scott
- The Art of Stopping Time – Pedram Shojai
- Everybody Lies – Seth Stephens-Davidowitz
- The Grid – Matt Watkinson
- Bored and Brilliant – Manoush Zomorodi
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A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




