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FEBRUARY 29, 2024|ENTREPRENEURSHIP


ADD+SPACE Wants to Become a New Airbnb ... for Your Stuff


ADD+SPACE Wants To Become A New Airbnb ... For Your Stuff 900x600

Imagine you're living in a cramped apartment with a bunch of extra stuff that you don't need year-round. You could keep it at your parent's house - if you're a young person and they live nearby. Or get a storage locker, which is inconvenient and requires a lot of effort.

Or you could try ADD + SPACE, a new startup (available in NYC only at the moment) which lets you take photos of your items and store them in an orange waterproof box that will get picked up by a courier and taken to a nearby storage facility. Any time you want your stuff back, just request it like you'd get a ride-sharing car.

It's easy to see why this idea would be a winner. If they do add in a component where people can rent excess storage space in their homes for this, it could also open up a whole new market for people to essentially Airbnb a portion of their basements. I was intrigued by the idea. Would you use it as a storage option or lease out space? Why or why not? 

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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