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JUNE 30, 2020|DIVERSITY


Are Innocent People Getting Fired?


A timely piece in The Atlantic asks a powerful question as the conversation about racism continues to escalate: are we in danger of overcorrecting and firing innocent people simply because of a mistaken perception of racism?

While it may be an uncomfortable question to ask, there do seem to be emerging examples of overreaction to something that doesn't seem on the surface to be racist in nature. Take, for example, the media backlash over an article about Asian fruits that seems to have been blown wildly out of proportion.

So if we are going to have the conversation about latent racism and make corrections for years of lost opportunities (which needs to continue), it's important to also remember that declaring everyone guilty of profiting from their privilege (if they have it) isn't really justice. Giving more opportunities to the people who should have had them all along is the right thing to do. But punishing people based solely on the color of their skin and not on their actions isn't fair when that skin is black, brown ... or white.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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