MAY 14, 2021|DIVERSITY
New Research Reveals Majority of Americans Do Not Believe Racism Is Systemic
“When asked whether racism is primarily an individual problem or a systemic one, over half of Americans continue to believe that racism comes down to racist people, not racist systems. Only Black Americans and those 18-34 identify the problem as systemic. For Corporate America, understanding the problem as systemic is the first step to creating the change that Black audiences, and others of color, hope to see.”
These were the opening words of a viral LinkedIn post from new Edelman PR CEO Lisa Ross, as she introduced highlights from the firm’s new Trust Barometer research on business and systemic racism.
The bottom line: Corporate America has a long way to go, but it all starts with recognizing that “institutions, and the systems they create, are often the sources of racial discrimination.” Once we acknowledge the problem, we can imagine the solution for it. Pretending nothing is wrong, as some leaders continue to do, won’t get us there.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
