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JUNE 20, 2017|BOOKS & REVIEWS

Brazilian Publisher Offers On-Demand Clever Captions For Your Selfies

By Rohit Bhargava/Published

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Sometimes it is hard to pick the perfect caption for your selfie, but Brazilian publisher Leya has a solution to help ... and introduce you to some of their newest authors in the process. The brand launched a chatbot that will ask you about your photo and then suggest a quote from one of their authors which you can copy & paste as a caption. The bot then follows up with a link to buy the book at a discount. Clever, timely and strategic. Read the full story on Creativity > Love non-obvious stories? Get my weekly newsletter with stories like this one along with a short but useful analysis of why it matters ... all delivered directly to your inbox every Thursday morning!

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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