OCTOBER 16, 2020|TRAVEL & TOURISM
Can a New “COVID Passport” Help Reopen Global Travel?
One potential future for reopening global travel involves rapid testing and some way to track whether people have a recent negative test. We soon may be getting documents like a “COVID Passport.”
On the surface, this seems like great news. The challenge is who will own the data and whether it will be secured in a way that can give people faith in the system. At this point, the airlines and airports have a chance to make lasting changes. This could be one of them.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
