FEBRUARY 2, 2017|REAL ESTATE & HOME BUILDING
Can Augmented Reality Be A Realtor's Best Friend To Sell Houses?
Home buyers are getting used to virtual tours, but Realtor.com has gone a step further, announcing two new mobile app features: Street Peek and Sign Snap. The first lets you use augmented reality to see information about any home on a particular street, and the second lets you scan any “For Sale” sign to pull up a home’s listing.
Both are the sort of features that get described as a threat to the people who sell houses for a living, but I suspect the opposite is closer to the truth. The more information a buyer can pull out of the air while standing on the sidewalk, the more they will want to see the inside. Of course you’ll still need a realtor to access that lockbox and get you in the door ...
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A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
