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JULY 12, 2017|TRAVEL & TOURISM


Etihad Airlines Lets Passengers Bid To Sit Beside An Empty Seat


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Anyone who has ever boarded a long haul flight sitting in the economy cabin knows that moment of fleeting hope where you imagine reclining to a full bed position in several empty seats that just happened to be located right next to you. Now Etihad is helping some travelers try to make that dream closer to a reality by opening up bidding on empty "neighbor seats" to win that empty seat beside you to remain empty.  Sure, it's another clever airline upsell idea, but unlike charging for drinks or to check a single bag ... this feels like a fair thing to charge more for. Read the full story on The Verge > Love non-obvious stories? Get my weekly newsletter with stories like this one along with a short but useful analysis of why it matters ... all delivered directly to your inbox every Thursday morning!

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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