OCTOBER 5, 2021|EVENTS & EXPERIENCES
First Impressions of the Dubai 2020 World Expo
After a one year delay, the 2020 Dubai World Expo has officially kicked off, and the events and sessions from it look brilliant. Think TED, but with lots more fanfare and theatricality, and open to the public.
Rather than summarize all the discussions taking place, it's worth taking some time to visit their comprehensive website and review some of the sessions for yourself. Whether it's a reimagined analogy with Jenga to teach people about the importance of biodiversity, or tasting the future of food through bioluminescent soups, the range of experiences they have planned will help you to imagine the future for yourself. Which is, of course, exactly the point of a World Expo.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
