JANUARY 1, 2021|TRENDS & CULTURE
Fjord 2021 Trends: Mapping Out New Territory
The team at Fjord does an excellent job pulling insights together, and this year's report introduced some nice ideas for trends, including “Interaction Wanderlust” (the idea that brands need to work harder to bring joy and serendipity from the real world to the screen) and “Liquid Infrastructure” (how organizations can personalize and rethink their supply chains). The full 90 page PDF report is available as a free download.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
