How Doritos Might Save America (And The Election)

It is no secret that turnout among younger voters tends to be lower than it could be, so this fun campaign from Doritos is a welcome branded effort to illustrate to Millennials that choosing not to vote (or forgetting to register) is the same as having no choice at all.

Which, of course, is just like getting a gray bag filled with flavorless triangles without crunch.

It is a rare social message that is cute, smart, strategic, and seems like it might actually work. Most attempts to make voting feel urgent end up either scolding people or flattering them. This one just shows you what the absence of a choice tastes like.