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SEPTEMBER 23, 2021|TRENDS & CULTURE


How Genderless Design Is Taking Over Fashion


Model wearing a genderless fashion design on the runway

One theme emerged from New York’s Fashion Week: “a future of fashion that appears largely absent of gender constructs.” As one brand reminded the media, “fashion is simply meant to exist as a vehicle for self-expression.” For more and more people, that self expression no longer includes the rigid rules around gender-based choices that it once did.

Fashion shows usually demonstrate the extremes of what people might wear ... and as a result they can feel out of touch for anyone who doesn’t work in the fashion industry. Who would really wear these crazy shirts with 10 foot wings or a see-through tank top? Yet the point of these designs isn’t to demonstrate what we will all be wearing ... but rather the edge of what’s possible. It’s intentionally extreme.

As a result, the creations move our culture just a little bit away from what we know. If you identify as male, you probably won’t start wearing mini-skirts and spandex tomorrow. But your comfort with wearing jewelry or a pink shirt or making another fashion choice that might have seemed feminine just a generation ago is because of the effect of these fashion pioneers.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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