If You Could Pay To Extend Your Online Privacy, Would You?

For years, people have imagined the potential for “cloaking” technology to offer a way to mask your online behavior. A piece in Harvard Business Review imagines what that type of future might actually be like.

In order to pay for privacy, platforms would need to give up their access to our data. In such a world, content would cease to be free, and personalization would no longer be possible. The real question, the article asks, is whether we will ever really be willing to give up these conveniences we have become accustomed to? For many, the clear answer is no.