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JUNE 4, 2021|TECHNOLOGY & SOFTWARE


Is Amazon Sidewalk the First Step In Killing Human Privacy?


An ominous headline from Gizmodo captured my attention: You Have a Week to Opt-Out of Amazon Sidewalk, Do It Now. That sounds bad. Actually, it is pretty bad. Amazon is launching a new service called Sidewalk that shares part of your home network with your neighbors via Ring or Echo devices.

It was sort of perfect timing that this story came up just a few hours after I watched a powerful short film from FT all about what happens when we voluntarily give up our privacy. Together, both stories are a reminder that we need to continually pay attention to potentially dangerous ways that our data is being used ... particularly when those methods are enacted via sneaky updates that you are automatically enrolled in unless you opt out.

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A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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