As Featured In:

The New York TimesThe Wall Street JournalThe Washington Post
EntrepreneurInc.CNNWebby Award Honoree

Selected as one of the best newsletters on the Internet by the Webby Awards!

AUGUST 9, 2023|ARTIFICIAL INTELLIGENCE


Korean Pop Star Releases Latest Song in Six Languages Using AI


song-translator

What if AI could serve as a linguistics coach for a talented musician? That's essentially what K-pop music label HYBE created using technology from AI startup Supertone to help singer MIDNATT release his latest single simultaneously in six languages —Korean, English, Spanish, Chinese, Japanese and Vietnamese. Most significantly, each language version isn't AI-generated.

Instead AI tools helped to divide the song into its components, build on new lyrics in each language recited by native speakers and match the pronunciation of these lyrics to the music to make it sound more natural as MIDNATT was able to perform the song in languages he doesn't actually speak.

In this sense, the AI was used to "smooth" the experience and improve the quality rather than generate something from nothing. It's an interesting application that others in the music industry may soon adopt as such multilingual song releases may become part of music's future normal.

Rohit speaks on this topic. See his AI keynote.

Share

Book Rohit To Speak

Want to bring these ideas to your next event?

Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.

Learn More About Speaking
Rohit Bhargava delivering a keynote

How It All Started

A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

Want More Non-Obvious Ideas?

Join 100K+ ReadersTo Get Weekly Insights

The Non-Obvious Insights Newsletter brings you the five or six most fascinating and overlooked stories of the week, with a quick take on why each one matters.

    One email every Thursday. No spam, unsubscribe anytime.

    ×