SEPTEMBER 14, 2016|TRENDS & CULTURE
The Curious Korean Trend Of Social Eating
Watching a video of someone else eat may not be on your bucket list of things to do before you die, but it has become strangely popular in places far outside Asia.
Social gaming video platform Twitch has announced plans to create a new channel called “social eating” to capitalize on the trend, and looking at some of the content behind it is a great exercise in reminding yourself of an undeniable fact: just because something appears stupid doesn't mean it won't find a global audience.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
