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MARCH 22, 2022|NON-PROFITS & ADVOCACY


MacKenzie Scott Continues To Make Jeff Bezos Look Like A Greedy Asshole


Side by side photos of MacKenzie Scott and Jeff Bezos

Two years since her divorce from penis-shaped rocket launcher Jeff Bezos, MacKenzie Scott made her largest single donation: a $436 million donation to Habitat for Humanity. According to the NY Times, she has now given $12 billion dollars to 1,257 groups (so far), even as she has publicly declared she prefers giving donations anonymously. While she continually uses her fortune for good, we have seen Jeff Bezos try to kill employee unions, hoard his wealth, indulge in his space fantasies and celebrate himself frequently.

This is an extreme side by side comparison of two very different billionaire mindsets, both spending from the same fortune. One is focused on making the world a better place and has been described as "the world's most generous woman". The other is focused on fueling his own ego and is often called a greedy narcissist.

The world needs more billionaires like MacKenzie Scott. Or maybe it just needs fewer evil overlords like Jeff Bezos.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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