SEPTEMBER 25, 2019|WRITING & PUBLISHING
Mistakes Are Embarrassing the Publishing Industry
This potent piece from the New York Times asks if books may be in danger of losing their credibility due to recent errors in several high profile books.
While controversial books are definitely more likely to be scoured by critics seeking errors, the article is an important reminder for any content creator. As the publishing industry “becomes increasingly dependent on political tell-alls, memoirs and newsy nonfiction books,” the critical need for fact-checkers will likely escalate.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
