NOVEMBER 30, 2022|BOOKS & REVIEWS
Why We All Need To Stop Ignoring Business Books
I was reading a lot of stories about the “top 100” best non-fiction books of the year and the truth is, they were making me cranky. I would see list after list share memoirs, historical non-fiction, science topics but rarely any business books at all. The New York Times list of 100 Notable Books of 2022 included just one business title. Kirkus Reviews list of the Best 100 Nonfiction Books of the Year had exactly zero business titles. On the Washington Post Top 50 Non-Fiction Books of 2022, only three were related to business, and Oprah’s Top 20 included plenty of memoirs, but no business titles either.
All of which leads to a fundamental question: when most of us spend a significant part of our lives working, why are business titles so roundly ignored by the publishing industry as a whole? I explored that question at more length in an article on LinkedIn. Do we all need to get better at celebrating business books, or am I just being overly sensitive for no reason?
Related Posts
Book Rohit To Speak
Want to bring these ideas to your next event?
Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.
Learn More About Speaking
How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
