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MAY 7, 2021|HEALTHCARE


New Survey Reveals How the Healthcare Industry Is Shifting


Before the pandemic, a major focus across the healthcare industry was value-based care. Over the past year, that has become less of a priority and healthcare leaders report a renewed focus on AI, machine learning and telemedicine. That was one of the major findings in the annual Philips’ Future Health Index 2021 Report, which surveys more than 3000 professionals across 14 countries.

The most significant finding from the report notes that the coming year will bring “a fresh emphasis on partnerships, sustainability and new models of care delivery, both inside and outside the hospital.” Healthcare, in other words, will be increasingly mobile, virtual and automated. This was always the way healthcare was headed, but now it looks like we are going to get there even faster. You can download the full report to see the rest of the data.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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