MAY 15, 2018|FINANCIAL SERVICES
SEC Creates Fake Cryptocurrency To Educate Consumers About Scams
How do you teach people how to spot a cryptocurrency scam? Build your own.
That’s what the SEC did, launching one as a way to educate consumers about how easy it can be to get scammed. It is all part of the US government’s plan to fight cyberfraud through its cyber unit by helping people spot the telltale signs of a scam: the promise of big returns, claims of SEC compliance and the ability to invest instantly with a credit card.
Fighting fraud is nothing new, but the gamified approach of building a scam in order to expose how it works to consumers is a great idea and one I hope to see more often.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




