The Travel Guide Scam And Why Brand Is About To Matter More

Perhaps you've taken a journey recently yourself, or are planning one soon ... and if you are, then you might seek out a travel guide to help plan your trip. The problem is, many of the self-published guides you're likely to encounter on Amazon are filled with inaccuracies, AI-generated nonsense or lazy cutting and pasting of online articles. According to recent reports, the volume of these scam travel guides is exploding.

Luckily, their prevalence seems to be focused on Amazon ... which means duped travelers will probably initiate a quick return back to Amazon for a refund. So the winners of this, ironically, may be the established travel guides from the likes of Rough Guides, Fodors, Frommers, Lonely Planet or Rick Steves. When you aren't sure what to trust, most consumers will revert to brands they recognize. Yet another example of why brands built up over decades or more tend to weather storms like this better than others.