SEPTEMBER 16, 2016|MEDIA & JOURNALISM
The Chatbot That Removes BS From Political News
It is a bold promise to make political news factual and unbiased, but a chatbot called Purple is trying to do exactly that.
Signing up via Facebook Messenger immediately puts you into an experience that feels like a 24-hour tech support messaging chat, except the topic is political news served up in bite-sized chunks to make reading seem more conversational. Instead of scrolling a wall of coverage written by someone with an obvious point of view, you get short answers to the question you actually asked.
The idea is an intriguing one. Perhaps the only way to make political reporting less biased is to remove humans from it entirely and hand it over to the bots.
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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
