APRIL 11, 2016|ARTIFICIAL INTELLIGENCE
Brands Experimenting With Bots
Bots are hot right now, but hard to figure out. The confusion isn’t keeping some surprising brands from launching their own experiments with bot-enabled initiatives of all sorts.
Taco Bell announced its “TacoBot”, Facebook shared its ambitious mission for chatbot enabled commerce, and a logo generator called “MarkMaker” uses robots to design logos.
As “Zero UI” products become more popular, bots have the potential to offer solutions for consumers who want to forego the need to learn a new interface, or even to press any of those pesky buttons.
Rohit speaks on this topic. See his AI keynote.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
