MAY 2, 2016|TRAVEL & TOURISM
The Science Of Air Rage
A new study illustrated that the commonplace act of having passengers walk through the first class cabin to their own lesser seats was the primary factor in driving a feeling of inequality which could eventually lead to rage.
The implication for marketers is an important one. It is ok to have an "upgraded" experience, but it's generally not a good idea to parade it in front of all your customers who won't be able to access it.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
