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MAY 2, 2018|ENTERTAINMENT & HOLLYWOOD


Netflix’s Aggretsuko Offers Inside Portrait Of Feminine Rage


Retsuko, the red panda office worker from the anime Aggretsuko

According to a strong review from writer Dami Lee, the Asian anime show Aggretsuko offers a “refreshingly accurate portrayal of working women in Asia, especially their pent-up rage in response to the ways they’re expected to perform in society.”

This rage is a concept I first wrote about in the trend Fierce Femininity, and one that I continue to see new examples of almost every week. As the deeply ingrained expectations of women in many cultures start to be challenged by a new generation, entertainment will continue to be a powerful lens to spotlight the inequality and inspire not only more women to rebel against it, but perhaps help men to recognize it too.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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