MAY 18, 2021|SPORTS & OLYMPICS
Why You May See the Hawaiian Flag at Olympic Surfing, Not the U.S. One

Hawaiian surfer Ezekiel Lau calls surfing “Hawaii’s gift to the world.” This summer, the sport will make its first appearance in the Olympics and in the process it will spotlight a longtime tension between the islands and their one-time occupiers: the United States. Hawaii, of course, is one of the fifty states and part of the US. Yet during surfing competitions in past years, winning Hawaiian surfers have proudly draped themselves in the Hawaiian flag rather than the American one. As one surfer explains, “I’m not anti-anything. I’m pro-Hawaii.”
Apparently, most surfers from Hawaii would rather have competed under the state flag, but that was never seriously considered by the sport’s governing body. So if you weren’t already, get excited to watch surfing in the Olympics. Not only will Japan’s waves make the show worth watching ... but now you can join me in wondering what flag the winners will be flying if they happen to be Hawaiian-American too.
Related Posts
Book Rohit To Speak
Want to bring these ideas to your next event?
Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.
Learn More About Speaking
How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




