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JANUARY 12, 2024|REAL ESTATE & HOME BUILDING


Will 2024 Be the Year Cities Finally Ditch Parking Minimums?


Will 2024 be the year cities finally ditch parking minimums 900x600

What if the one of the biggest reasons for poverty and homelessness in cities wasn't a lack of money or ballooning health care costs, but rather the longstanding real estate mandate for ample parking spaces? One of the most eye-opening books I considered for our book awards program this year was Paved Paradise, which suggested that unnecessarily high zoning requirements for parking were the single biggest factor preventing more affordable housing.

This week an NPR article suggested that perhaps this year might finally be the one where more cities rethink this prioritization of parking at the expense of more livable and equitable communities. Austin just became the biggest city in the country to throw out it's parking minimums, joining San Jose, Anchorage, Gainesville and more than 50 others. It's a topic that divides people and councils, but one that may be showing signs of finally shifting. 

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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