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SEPTEMBER 8, 2022|REAL ESTATE & HOME BUILDING


What If We Could Repurpose All Parking Lots?

Parking lots are an eyesore and steal livable space in many cities, yet they have always been treated as a necessary urban evil. But what about in ten years? Or twenty?


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Non-Obvious Story of the Week with Rohit Bhargava

Parking lots are an eyesore and steal livable space in many cities, yet they have always been treated as a necessary urban evil. But what about in ten years? Or twenty? As cities build out more convenient and faster public transportation, many of these current parking garages may not be so useful in the future.

Anticipating this, a duo of architecture firms in Calgary have created the design for a convertible parking lot that can easily be repurposed into a residential building or offices when needed. This concept of repurposing instead of building something that will surely be demolished eventually is far too rare. The industry calls this adaptive reuse architecture. Maybe a better name could help the idea catch on more. Any ideas?

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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