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Data & Analytics

51 posts

The Startup That Wants You To Sell Your Own Data (And Keep The Profit)

The Startup That Wants You To Sell Your Own Data (And Keep The Profit)

JUNE 21, 2016

The Creepy Things Uber Knows About You (And Other Non-Obvious Insights)

The Creepy Things Uber Knows About You (And Other Non-Obvious Insights)

MAY 27, 2016

How Bracelets & Intuition Offer 3 Keys To Using Big Data Successfully

How Bracelets & Intuition Offer 3 Keys To Using Big Data Successfully

APRIL 29, 2013

How To Create Visionary Measurement For Social Media

How To Create Visionary Measurement For Social Media

MARCH 20, 2013

The Sexiness of Statistical Insignificance

The Sexiness of Statistical Insignificance

SEPTEMBER 4, 2012

How To Stand In Your Customer's Shoes (Without A Focus Group)

How To Stand In Your Customer's Shoes (Without A Focus Group)

JUNE 10, 2011

What Is The ROI Of A Conversation?

What Is The ROI Of A Conversation?

MAY 6, 2011

How Algorithms Could Finally Revolutionize Social Media Marketing

How Algorithms Could Finally Revolutionize Social Media Marketing

SEPTEMBER 7, 2010

Accidental Measurement And Why We Love Useless Metrics

Accidental Measurement And Why We Love Useless Metrics

FEBRUARY 24, 2009

Forrester Finds Consumers Think 84% Of Corporate Blogs Suck

Forrester Finds Consumers Think 84% Of Corporate Blogs Suck

DECEMBER 10, 2008

Why Only Stupid Marketers Use Age As A Demographic

Why Only Stupid Marketers Use Age As A Demographic

OCTOBER 20, 2008

The Softer Side Of Measuring Social Media

The Softer Side Of Measuring Social Media

OCTOBER 16, 2008

9 Book Metrics To Replace What The Publishing Industry Doesn't Give You

9 Book Metrics To Replace What The Publishing Industry Doesn't Give You

AUGUST 4, 2008

The 4 Big Problems With Blog Metrics And How To Solve Them

The 4 Big Problems With Blog Metrics And How To Solve Them

JULY 14, 2008

OSG: The Secret Metric For Measurement Every Marketer Wants

OSG: The Secret Metric For Measurement Every Marketer Wants

MAY 5, 2008

What You Can Learn From Guy Kawasaki's Model for Blog ROI

What You Can Learn From Guy Kawasaki's Model for Blog ROI

JANUARY 16, 2008

The Top 10 Most Underappreciated Metrics To Track in 2008 - Part II

The Top 10 Most Underappreciated Metrics To Track in 2008 - Part II

DECEMBER 18, 2007

The Top 10 Most Overused Metrics of 2007 - Part I

The Top 10 Most Overused Metrics of 2007 - Part I

DECEMBER 17, 2007

Guest Post: Top 10 Social Network and Blog Rankings: 3 Interesting Points

Guest Post: Top 10 Social Network and Blog Rankings: 3 Interesting Points

NOVEMBER 15, 2007

A Recap of Ideas from Nielsen's CGM Summit 2007

A Recap of Ideas from Nielsen's CGM Summit 2007

OCTOBER 25, 2007

Measurement: Creating A Social Media Impact Factor

Measurement: Creating A Social Media Impact Factor

SEPTEMBER 6, 2007

The ROI of Blogging: Share Your Top 5 Stories

The ROI of Blogging: Share Your Top 5 Stories

MARCH 21, 2007

The Blog Screen Size Paradox

The Blog Screen Size Paradox

MARCH 19, 2007

Quantcast Offers Free Audience Data on 20 Million+ Sites

Quantcast Offers Free Audience Data on 20 Million+ Sites

DECEMBER 22, 2006

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