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SEPTEMBER 18, 2020|HISTORY & CURIOSITIES


Study Finds Pattern Recognition Ability May Impact Religious Beliefs


“Our hypothesis is that people whose brains are good at subconsciously discerning patterns in their environment may ascribe those patterns to the hand of a higher power.”

A new research study from a team at Georgetown University tackles one of the bigger questions about humanity: why do some people believe in God? One theory the research suggests is that people who are better at pattern recognition are the ones who may be more likely to translate those patterns into belief in a higher power and become more religious as a result.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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