JUNE 14, 2023|HISTORY & CURIOSITIES
The Poison Book Project and the Green Covers That Might Be On A Shelf Near You
Rule #1: The poison must never be used to harm another woman.
That line sets the stage for the story in The Lost Apothecary, a novel about a secret society of women from eighteenth-century London who used "well-disguised poisons against the oppressive men in their lives." Though (probably) fictional, the story came to mind for me as I read about the very real Poison Book Project, an effort to identify old books with green covers that may have been made with toxic levels of arsenic.
Before you panic, the risk of death would require constant handling of the books so it's limited to researchers, historians or librarians ... but the entire project seems ready made to inspire the plot of a murder mystery yet to be written. Death by toxic media. Literally.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
